Myth 1: Online customers are easy to please.
Myth 2: If I launch a site, customers will flock to it.
Myth 3: Making money on the Web is easy.
Myth 4: Privacy is not an important issue.
Myth 5: The most important part of an e-commerce effort is technology.
Myth 6: I don’t need a strategy to sell online.
Myth 7: Customer service is not important.
Myth 8: Flashy Web sites are better than simple ones.
Myth 9: It’s what’s up front that counts.
Myth 10: Its too late to get on the Web.