Top 10 Myths of E-Commerce

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Myth 1:   Online customers are easy to please.

Myth 2:   If I launch a site, customers will flock to it.

Myth 3:   Making money on the Web is easy.

Myth 4:   Privacy is not an important issue.

Myth 5:   The most important part of an e-commerce effort is technology.

Myth 6:   I don’t need a strategy to sell online.

Myth 7:  Customer service is not important.

Myth 8:   Flashy Web sites are better than simple ones.

Myth 9:   It’s what’s up front that counts.

Myth 10:  Its too late to get on the Web.

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